My girlfriend and I happen to live in an apartment that faces a large office building. This building is one of the many unfortunate structures that is plagued by the new (and ugly as fuck)  trend of full building banner advertisements. While I do not like them, over the past couple years, my lady and I find a bizarre excitement in seeing what new ad we’ll get to stare at for the next month. On the rare occasion we get lucky and a cool movie ad will go up. But mostly they are always horrible eye-sores. 

For what little joy we get out of having a brand new ad, you, Pepsi, have squashed it. I was totally fine when your first obnoxious ad went up. It was abrasive and unattractive, but it was also colorful and had a fun word on it. POP! So I dealt with it. Hell, it’s only a month. After that I was hoping I might get the Drag Me to Hell poster! What I got….sorry, I’m fuming a bit….what I got was ANOTHER DAMN PEPSI AD! Why? What is the point? Why not just leave the old one up another month? Why tear down one and put up another, only this time exclaiming, HOORAY! Trust me, your product does not cause this amount of cheer into my daily vocabulary. You can take your HOORAY and POP it up your ass can.

This letter comes to you in the form of a threat. Give me back my monthly rotation of variety, or I shall sit in front of my window every night and drink Coke-a-Cola Classic. I swear to God I will. 

Much love

Travis

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